Local Tackle Shop With A Custom Feel


Keeping with our custom fishing tackle theme, we can have just about any fishing lure, rod or reel made to fit your needs. 


Why settle for average?  Nothing can compare to custom fishing lures & rods made to execute and perform based on your local conditions. Our staff will help you recognize exactly what is needed to catch more fish, land them faster and make your trip more enjoyable.  

Custom Fishing Lures & Rods

Custom Tackle

Custom Fishing Experience


Our shop offers a custom fishing experience. Our inventory is packed with custom fishing rods and lures, made by local lure makers.

Custom Jersey Jigger Rods, to custom lures made in NJ, Hawaii and from around the world.

Services We Offer:

  • Line Spooling

  • Rod Repairs

  • Reel Repairs

  • Rod Building

  • Lure Building

  • Local Charters 

Our specialty is custom fishing! We are a local NJ tackle shop with a pro staff team that helps us to develop the most effective custom fishing lures & rods .We are here to offer local fishing reports, local advice for lure & bait selection, along with the latest products available to help you catch more fish. 

Jersey Tackle

We work with several lure makers who have tested their products inside & out. Nothing can compare to a custom fishing lure that is made for your local waters & fishery. For years now, we have been producing tournament winning fishing lures for tuna, wahoo, marlin and more.